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Stagwell (STGW) Marketing Cloud acquires customer experience & insights leader Maru Group to scale global platform

October 12, 2022, Toronto, CA: Today, Maru Group (‘Maru’) has announced it has been acquired by Stagwell, the challenger network built to transform marketing.

Maru Group, the leading software platform with unique implicit response capabilities for experience and insights generation, will join the Stagwell Marketing Cloud, a suite of proprietary SaaS and DaaS tools for in-house marketing teams. Maru's suite provides real-time access to insight and results, bringing into one ecosystem adaptive interpretation of behavioral, transactional, and attitudinal consumer data.

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Feel, Behave, Think − The Pathway to Human Decision Making, published by the Maru Group.

June 23, 2022, Toronto, CA and London, UK: Maru Group (‘Maru’), the experience & insights platform, has published Feel, Behave, Think − The Pathway to Human Decision Making. This important new book written by Todd Trautz, Maru’s chief innovation and solution officer, is a must-read for the marketing and insights sectors. Its story-driven approach uses practical examples and anecdotes in an engaging narrative to help readers understand the behavioral science behind how and why consumers make decisions that are so disconnected from what they tell us when asked.

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Maru announces leadership appointment for Maru/Matchbox U.K.

February 25, 2022, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and insights software and advisory services company has announced that Michelle Walkey is appointed Managing Director for Maru/Matchbox U.K.

Ms Walkey will oversee the delivery of Maru/Matchbox’s U.K. strategy and vision, while working closely with client services, sales, and marketing teams across the organization.

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Maru announces two senior leadership appointments in its media and technology division

November 17, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and insights software and advisory services company has announced two senior promotions at Maru/Matchbox.

Patricia Chapin-Bayley (Trish) is promoted to the position of President, West Region and head of Technology & Media verticals. Loukas Tziotis has been promoted to Managing Director, Media, Entertainment, and Technology.

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Maru in the Top Ten Online Community Software Solution Providers

The pandemic has accelerated digital transformations, fueled technological innovation, and disrupted how we live our lives in ways we had never imagined. And in order to successfully compete in this environment, it has put intense pressure on enterprises to develop stronger consumer insights in less time. When facing this challenge, the old expression applies: “Insanity is doing the same thing over and over and expecting different results.”

In the cover feature of the current MarTech Outlook magazine, editor Debra Morgan and our CEO Ged Parton break down how Maru’s business model is disrupting the insights industry and reveal the critical elements enterprises must consider to select the right customer experience and insights partner to help produce better results.

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Maru adds Silvia Novoa to global account team

August 17, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company has announced the hiring of Silvia Novoa in the role of SVP, Global Account Director. Silvia will be based out of the company’s Buenos Aires office.

This hire reflects Maru’s strong commitment to supporting international clients with a structure that helps deliver sophisticated tracking and research programs across multiple markets around the world.

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Maru Appoints Two Key Senior Executives to Global Roles

July 23, 2021, Toronto, CA; London, UK; Buenos Aires, AR; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced two significant promotions in Maru/Matchbox.

Daniel Finder is to assume a new role as President, Client Relationships, Maru/Matchbox. Daniel will remain as CEO, Latam. Brent Snider will become President, Chief Revenue Officer, Maru/Matchbox.

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Maru Appoints Erica Ruyle Managing Director, Qualitative

April 9, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced the appointment of Erica Ruyle, Managing Director, Qualitative.

Erica will be responsible for partnering and leading Maru’s qualitative client activation initiatives and strategies. This role is responsible for the development and strategic management of our Qualitative IP and Software. Erica will partner with Maru’s HUB Development group on the qualitative environment to help shape it as it is being developed and assist in the packaging of our digital qualitative offer.

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Maru launch Emotion in CX solution connecting the role of the emotional relationship in customer decision making

March 31, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’) the global CX and Insights Software & Advisory Services company, has announced the launch of Emotion in CX, an innovative, holistic Feel, Behave, and Think philosophy approach that allows you to accurately capture customer emotion.

Powered by HUB, Maru’s proprietary software, Emotion in CX solution enables businesses to continuously improve the Customer Experience by diagnosing the emotional relationship. HUB utilizes a proprietary visual semiotics technique to passively collect the emotions evoked at any touchpoint in the customer experience journey to identify what we call, the Emotional Signature (ES).

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Maru = World Leading CX and Insights Software + Advisory Services

March 5, 2021, Toronto, CA and London, UK; Maru Group (‘Maru’), the global insights Software and Advisory Services company, has announced an update to their company positioning.

Ged Parton, CEO of Maru, explains, “We have progressed these last 5 years. Our technology is no longer solely the enabler of the business and our processes. It is now also sold directly to clients as a stand-alone product and of course in conjunction with our various services.”

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Maru Announces Expansion of Executive Team

Toronto, 11 February 2021: Maru/Blue, a premium quality data services firm, today is pleased to announce the expansion of the executive team with multiple promotions across the business.

Bouavanh Chatooria is now SVP, Quotations Service Bureau. Bouavanh joined the team in 2010 and since has served an important role in building a team that is renowned for its accuracy, speed and focus on delivering the best solutions and advice to clients. She has been instrumental in growing Maru/Blue into a world-class panel and data services firm.

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Maru Launch System 1 and System 2 Consumer Technology Panel to Help Brands Better Connect with Technology-engaged Consumers

Toronto, August 27, 2020; Maru/Matchbox, the global technology-enabled advisory insight provider, has today announced the launch of the Technology Advisory Council consumer panel, a dedicated Maru/HUB Panel Community with an integrated System 1 and System 2 research toolkit designed to help brands and businesses connect with tech-savvy consumers.

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