Posts tagged panel
Maru Springboard America Is The #1 Online Quality Sample Source, According To Nate Silver

At Maru/Blue we take great pride in the quality of our market communities. We go to great lengths to ensure they are of the highest quality. We know they are representative and reliable, but it’s great when a respected researcher’s analysis proves it, again.

Nate Silver’s FiveThirtyEight website aggregates election polls and makes predictions based on those aggregations. As part of their process, they weight the polls based on their accuracy.

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Profiling People Leads To A Superior Survey Experience And Better Information

Data shows that 9 out of 10 people who are being routed through sample exchanges as river sample fail to qualify for a survey they are screened for. So they get asked to qualify for another study—and get asked basics like age, gender, race and region over and over again. That’s a terrible respondent experience. And it is completely unnecessary.

A well-profiled community allows you to target the right person with the right survey.

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We Are Maru/Blue: 5 Declarations

Blue evokes the limitless possibilities of the open sky, the depths of the ocean, and the purity of a blue flame. This suits our sample and data services offer perfectly because Maru/Blue make it easy to connect with an almost limitless number of deeply profiled community members, whose consistency and quality is proven.  

Our communities are representative of everyone. That’s why we’re the #1 online pollster in Nate Silver’s 538 pollster ratings. We reflect reality. No bias. No skew. Just the voice of the people—all the people.


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What Keeps Researchers Up At Night? Sample Quality. And They Are Right to Be Worried.

Concerns about the quality of sample bubbled to the surface when a sample of 1,533 researchers from around the globe—both client-side and supplier—were asked an open-ended question about challenges that exist in the research industry today.

We’re glad to see that people are concerned about sample quality—they should be. We’ve been tracking this problem for years and it’s getting worse, not better.

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