Posts tagged methodology
We Are Maru/Blue: 5 Declarations

Blue evokes the limitless possibilities of the open sky, the depths of the ocean, and the purity of a blue flame. This suits our sample and data services offer perfectly because Maru/Blue make it easy to connect with an almost limitless number of deeply profiled community members, whose consistency and quality is proven.  

Our communities are representative of everyone. That’s why we’re the #1 online pollster in Nate Silver’s 538 pollster ratings. We reflect reality. No bias. No skew. Just the voice of the people—all the people.


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What Keeps Researchers Up At Night? Sample Quality. And They Are Right to Be Worried.

Concerns about the quality of sample bubbled to the surface when a sample of 1,533 researchers from around the globe—both client-side and supplier—were asked an open-ended question about challenges that exist in the research industry today.

We’re glad to see that people are concerned about sample quality—they should be. We’ve been tracking this problem for years and it’s getting worse, not better.

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