App developers are always looking for ways to distinguish themselves from the crowd. Our client had their eye on a potential gap in the market and needed proof the idea was viable. They also needed direction for their internal developers and marketing team.
THE HORIZON A World of Possibility
ANALYTICS TO BREAK THROUGH THE NOISE
To allow the most important service features make themselves known, we asked respondents to complete a MaxDiff exercise.
We also ran ‘bump hunting’ in order to determine who they should market the app to and what they would want to hear.
DIGGING DEEP Deciphering the Data
A WAY FORWARD
We were able to give them a list of ‘musthaves’ for their app, what concerns would need to be addressed, what they should call it, and who their early adopters would be.