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Give your app a fighting chance


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#1


BLUE SKY
The Big Idea

DEVELOPING AN APP

App developers are always looking for ways to distinguish themselves from the crowd. Our client had their eye on a potential gap in the market and needed proof the idea was viable. They also needed direction for their internal developers and marketing team.

 
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#2


THE HORIZON
A World of Possibility

ANALYTICS TO BREAK THROUGH THE NOISE

To allow the most important service features make themselves known, we asked respondents to complete a MaxDiff exercise.

We also ran ‘bump hunting’ in order to determine who they should market the app to and what they would want to hear.

 
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#3


DIGGING DEEP
Deciphering the Data

A WAY FORWARD

We were able to give them a list of ‘musthaves’ for their app, what concerns would need to be addressed, what they should call it, and who their early adopters would be.

 
 
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